After studying the IP information market for more than two years, Matrixware has developed the concept of the Innovation Cycle as the appropriate way of ensuring a sustainable mechanism to leverage the increasing needs of the professional IP community. In its minimum configuration, the Innovation Cycle consists of three parties: The IP professionals, who need technological support in reducing their work load and in raising the overall level of quality to ensure competitiveness. The information scientists, who can continuously provide conceptual solutions to IP painpoints and who need 'real world cases' to push their research limits higher. Matrixware, an essential component in the innovation cycle, acts as a mediator and facilitator. Matrixware enables a fruitful and moderated dialogue, guaranteeing maximum relevancy for both science and business.